Need to get more clicks & conversions on the Amazon listings? Get some new product photos with these guidelines.
The key amazon product photography could be the initial thing customers see. Mainly because it looks like the thumbnail image whenever a shopper searches for a product, this picture will settle if the buyer even follows your listing. It is necessary it holds up for the competition!
Amazon has strict standards to the main image. Here is a quick summary:
– Should be edited to have a pure white background (RGB 255, 255, 255).
– Must support the full product, in support of the product. No confusing additional objects.
– Should be a professional-quality image: in focus, color, and well-lit. No dark, grainy, or blurry images.
– Must fill 85% of frame or more.
– No additional text, graphics, or inset images.
All of the rules can be challenging to maintain an eye on, however it is essential to achieve this. When the main photo is just not as much as Amazon’s standards, your listing might be suspended, squandering your lots of time, stress, and funds!
Beyond that, I propose shooting the product or service from straight on-no weird angles. Ensure the lights are real looking knowning that the product appears true to color in the photo. Have a look at the competition, if at all possible. Imitate the photos that seem to be and carry out the best on Amazon. Also, pretend you’re the customer. Which listings make you need to click? How can you arrange the merchandise to really make it look its best?
The supporting images count, too! I would recommend adding 5 to 8 photos that showcase the merchandise differently. Here are some tips so you can get the most from your supporting images:
Show the Scale-Supporting images let you use backgrounds or other objects in order to showcase the dimensions and scale with the product. Think everyday life and where/when/how your products or services will probably be used. Whether or not this requires snow – find snow! Does it use a car? Head out for the garage. One of several easiest things you can do is merely ask someone to hold it while you have a picture. Hands are a good way to signify scale.
For example, Not long ago i were required to photograph a finger brace with a lot of confusing straps and Velcro pieces. To begin with, the product or service simply didn’t photograph well on its own-it just looked like a jumbled pile of Velcro. Plus, it was difficult to see how the brace fit onto support. That photo shoot definitely required aid model, both to help make the product look great and also to inform consumers on how to utilize it.
Use Informational Graphics-Though graphics of any kind are prohibited in the key picture of an Amazon listing, you’re able to use them inside your subsequent images. You need to use text and arrows to demonstrate the characteristics and cooking with your product and show its exact dimensions. It’s also possible to add badges (for example “Quality Guaranteed” or “BPA Free”) that i highly suggest doing.
Get some good Close-ups-This is specially important in the event the product has many of detail or even an interesting surface finish. Texture, quality, and splendid materials all make use of clean, clear, close-ups!
Use a Model-Not every product takes a model, however in my estimation – 99.9% needs to have one. The .01% of listings We are letting off the hook involve clear poly bags, and even this is a stretch. It is my professional opinion that each product listing advantages from a single. Your model may be a child, adult, or animal. Consumers can put themselves into the model’s shoes and picture themselves utilizing your product. This sort of psychology immediately increases conversion. I suggest using realistic models since you desire to showcase the merchandise, not the person. So, don’t be concerned if you can’t afford a glamorous supermodel, your girlfriend, grandmother, husband, or neighbor outside will perform okay