If you are thinking about getting some product photography completed, then before you do, why do not stop and have a moment to consider the advantages of having packshot photography completed rather than your normal type of product image?
There is little doubt whatsoever that in the modern image driven world of business and marketing having the ideal product photography carried out is key to success. There are just too many company messages available bombarding us all every day for us to take in more than just a small proportion of the messages being conveyed.
That is why advertisers and entrepreneurs have been relying more and more on product location photography to perform the job. This is not just about taking a photograph of the item, it is about creating an image from the item that sells. This is where packshot photography comes in, as using a packshot it’s much less difficult to get much more for your money, and create more pictures that market, instead of just another image which tells people what the item looks like.
The ironic thing is that these days most product photography is not about telling folks about what the product looks like. It’s all about conveying a message, a mood, an attitude or a fashion, and it is about telling the consumers something that’s relevant to them, and their needs.
By way of example, a cell phone is the sort of product that actually benefits from clever product imagery, since many folks are going to get an interest in how it seems, nowadays it’s a great deal more about the general style, mindset and benefits, instead of a simple appearance. Beauty is far more than skin deep, but product photos often can not even scrape the surface.
So what actually is packshot photography, and what can it provide companies beyond standard product pictures? The simplest definition of a packshot image is a picture of a product without any background, providing greater flexibility. But since this definition probably does not excite you as far as imagining the probable ways in which packshot photography can aid your organization promote products a lot more efficiently, allow me to clarify a little more.
A packshot picture is reached at a professional studio, usually contrary to something called an infinity cove. This is just a pliable, entirely featureless wall, often up to about seven feet, without any corners or borders.
Since it’s featureless there is not anything to focus the eye on, and so an optical illusion is made which means that anything placed in front of this infinity cove stands out clearly and crisply, and because the background is smooth and uniform it could be as close as an inch or as far away as a million miles. This produces a picture of this product with a fresh white background, ideal for including in catalogues or on websites, without the usual distraction of desks or walls.
But packshot photography may be cleverer than that, because photographers can then get rid of the white background in the item photograph, leaving just the item itself. This can then be superimposed onto almost any background you select. It might be used as part of a montage of goods (a method used by a lot of catalog suppliers), or you might superimpose the item picture on to some background that suits a particular audience, a specific opportunity, event or season.