Even those of us who work in telephony software can find ourselves addicted to telemarketers. Perhaps we are even more annoyed with all the tactless tactics these sales people use because we see how telesales should be done. We are aware that there are forms of auto dialers that fix many of the”problems” with remote selling by telephone.
Remote Work originated in the 1950’s, and by the 70’s telemarketing companies were undergoing an enormous amount of success. By the 1990’s telemarketing was often seen as a general nuisance, and from the end of the decade legislative action was taken together with the implementation of this”Do Not Call” registry.
There are several explanations for why telemarketers fell out of favor with the American people. These calls were frequently placed in the least opportune times, right about the time dinner was served and the household was assembled together. Telesales professionals were often competitive and refused to honor their contacts wishes not to buy what they were promoting.
On top of this is added the insult of the”telemarketer pause.” This takes place whenever the telesales company uses a predictive auto dialer. A predictive dialer calls greater numbers than available sales representatives. It does this based on the amount of lost calls or busy signals it has been encountering, in addition to how long the sales representatives are spending on an average call. As there’s absolutely no guarantee that there will not be more calls answered than you will find revenue agents to take these calls that a proportion of calls trigger a telemarketer pause. This is when there isn’t any representative on the line once the contact replies – the telephone is dead.
It is a chance that such a call will be routed to a revenue representative shortly, but in these cases the person called is predicted to remain online and wait patiently. Most frequently these contacts simply hang up the telephone. With practices like these it is no wonder that most of us find ourselves mad with these telemarketers.
Responsible remote sales professionals decide on a different kind of automobile dialer – a Power Dialer. A power dialer only calls one number at a time for every available sales agent; there is no opportunity for a telemarketer pause to happen. This type of auto dialer not just satisfies the call center’s need to create more forecasts but also gives the potential clients being called courtesy a predictive auto dialer cannot.
It’s all up to the sales folks to manage the issues of over aggressiveness internally.